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This website had the following on the homepage, "For Immediate reservation, please call." We analyzed that the web site said " Discover the Delights of The Drummond." It also stated " Take your time and leave the world behind as you switch off and savour the flavour of guaranteed good food, family run perfection and a personal service which will make you long to come back for more at The Drummond Hotel, Limavady, Northern Ireland. We are Different at Drummond. From the moment you step through our doors may it be on a Winter break where you long ." The header had Ireland as the highest ranking search term. It was followed by Northern Ireland, Derry City, and Limavady which isn't as ranked as highly as Ireland. The next words they uses is North West. North Coast was also included and could not be viewed by search parsers.